The Economist x Malala Fund
For International Women's Day 2022, I developed, pitched and managed a special essay series for The Economist featuring Malala Yousafzai as the first guest editor of the opinion section. Her essay highlighted the girls' education crisis and introduced the four young contributors she invited to write about related issues — climate, conflict, discrimination and digital inclusion.
Contributors included: Kiara Nirghin, an inventor from South Africa, TK Saccoh, founder of The Darkest Hue, Vanessa Nakate, founder of Rise Up Movement Africa, and Freshta Karim, an Afghan child rights activist. I edited each of these pieces.
This series raised awareness for Malala Fund, influenced policymakers and brought young women’s voices into a space they are too often left out of. Articles are available on both The Economist and Assembly, Malala Fund’s digital publication for young women.
I pitched this idea to The Economist and served as the project manager for this on Malala Fund’s side — working with all contributors on their essays, advising on creative, and leading on all partner messaging elements. The project reached an estimated 7 million people and boosted Malala Fund’s website traffic by 250%.
Read the articles
Video Interview
To support the launch, Malala also participated in a video interview with editor-in-chief Zanny Minton Beddoes. Clips from the interview also featured on the publications leading podcast, The Economist Asks.