#WatchHerShine Youtube Series| Malala Fund

In honor of International Day of the Girl in 2019, Malala Fund launched the #WatchHerShine campaign, to highlight creators' ability to inspire learning and challenge stereotypes about girls and women. We collaborated with six YouTube Creators worldwide, including Monika Gobaira, Team2Moms, Kati Morton, Gita Savitri Devi, Danielle Bainbridge and Karen Polinesia.

Our team co-produced original campaign related videos with creators who used their platforms to raise awareness about girls’ education and drive viewers to support Malala Fund through YouTube’s donate button. Working closely with the digital team, I managed relationships with creators, provided production notes and drafted promotional copy. The series garnered more than 300k views across social platforms.