Too many millions of girls around the world are deprived of an education who want nothing more than an education. To help Malala Fund reach its annual revenue goals, my team developed the #NothingMore campaign which ran at the end of 2019. It relied on empowering girl-centered storytelling, updating brand assets and influencer engagement.

I secured support from influential individuals such as Zayn Malik, Mindy Kaling, Andra Day, Eva Chen and Ingrid Silva. By turning over their handle to us for a day, these individuals helped our message reach 52.5 million users on Instagram and 30 million on Twitter.

I also pitched Malala for December features in leading U.S. outlets to bring the issue of girls’ education to the forefront of conversation at a time of year when U.S. donations often peak. Malala featured on the cover of Teen Vogue, appeared as a guest on NBC’s “A Little Late with Lilly Singh” and wrote an essay in Fortune. This December campaign contributed to the $300,000 raised in digital fundraising that year.